The film of our 2017 London SUP Marathon is now available to view!  

Our 2017 London SUP Marathon was another great success on Saturday 10th June.  Some 50 paddlers braved gusty winds and scorching sunshine while paddling a marathon distance - 26 miles - of the River Thames, raising awareness and funds to help cure colon cancer along the way.  Thanks to the efforts of all those involved more than £20,000 has been raised so far, to help 40tude continue to support pioneering research projects targeted at the early diagnosis and treatment of colon cancer.

To learn more about this fantastic event please watch our film created for 40tude by Nicky Brown at Techsec Media. 
Read our latest Newsletters 

Enjoy our June 'Paddle Special' and catch
up with some other news in our May newsletter. 
Read our Newsletter here

Catch up with 40tude's New Year newsletter here for a round up of recent events and some exciting plans for 2017.  
Don't miss 40tude's new film - featuring our 2016 Cycle Challenge in Catalonia 

We're delighted to be able to share with you the film of our sixth annual cycle challenge which was a great success earlier this year.  Some 50 cyclists formed the 40tude peloton for 2016, riding up to 160km in a day and pushing themselves to the limit on some of the high roads of the routes used by the Vuelta a España.  As a result of their fantastic efforts over £53,000 has been raised now through this event, helping us to continue to support the pioneering work of St. Mark's Hospital which is making significant advances in transforming the treatment of colon cancer.

Please take a look at our new film of our Catalonia Cycle Challenge here 
and please share the film as widely as possible to help us tell the 40tude story.  This film was kindly produced for us by Nicky Brown at Techsec Media

40tude's cyclists successfully complete our 2016 Cycle Challenge in Catalonia 

Congratulations to all who successfully completed our Catalonia Cycle Challenge from 5th-9th October 2016.  This year our intrepid cyclists took on the hills of northern Spain, completing a three and a half day cycle ride from the mountains to the Mediterranean, following in the tyre tread of the Vuelta a España and taking on routes the pros frequently ride. Covering up to 160km a day with ascents of over 2500m, once again the 40tude peloton has helped to raise both awareness and funds - more than £50,000 so far - to help transform the diagnosis and treatment of colon cancer.

Well done everyone and thank you for your amazing efforts!
View the film of 40tude's 2016 SUP Marathon and register your interest for next time!

We’re delighted the film of our 4th Stand Up Paddleboard Marathon is now available to view.  If you like what you see and would like to give it a go next time - perhaps with your family or colleagues (why not field a team from work?) - please let Kate know so she can ensure you receive all the details for our next SUP event.

40tude's 2016 SUP Marathon a great success!

Congratulations to all our amazing paddlers who completed 40tude's 4th London Stand Up Paddleboard Marathon on Saturday 18th June.  Not only did they successfully paddle a marathon distance from Shepperton to Putney, they also helped to raise vital funds to help cure colon cancer. 

We're delighted that thanks to their efforts the donations from this event are totalling more than £40,000 with more funds promised, enabling us to support the pioneering research programmes being carried out at St. Mark’s Hospital into the improved treatment of colon cancer. 

40tude would like to extend its particular thanks to the event leaders, SUP specialist company Active360 and all our sponsors and supporters: LV=, Kings Park Capital, Apsley Speciality, OSTCFX,  Popcorn Outdoor, Maxifuel, Alibi Drinks, Gino's Cafe at Cowey Sale, The Anglers pub at Walton, The Bell Inn at Hampton, Kingston Rowing Club, Brentford Community Sports Trust and Imperial Rowing Club, without whose kind support the organisation of this event would not be possible. We owe our incredible volunteers and supporters a huge thank you also for their part in making the day such a success. 

40tude unveils location of its 2016 Cycle Challenge
Our 2016 Cycle Challenge will be taking us to northern Spain to tackle the hills of Catalonia. Over three and a half days from Wednesday 5th October to Sunday 9th October 2016 you will ride from the mountains to the Med, taking in stunning scenery, great Catalonian hospitality and iconic rides often cycled by the pros.

Suitable for cyclists of all abilities, this fully guided Challenge will remain long in the memory and is not to be missed. More details about the ride, choice of routes and a registration link will be made available soon; for now please do keep these dates safe in your diary.

40tude announces date of its next London SUP Marathon: Saturday 18th June 2016

 It's back for a fourth year!  Our next London Stand Up Paddleboarding (SUP) Marathon, which will be held on Saturday, 18th June 2016.  Paddle a marathon distance - 26 miles - of the River Thames from Shepperton to Putney, taking in some picturesque sights along the way, including  Hampton Court, Syon House, Kew Gardens and Richmond Hill - and help raise vital funds to support research into the improved diagnosis and treatment of colon cancer.

Places will be limited for this very popular event, which will be led once again by London-based SUP experts Active360 and raised more than £33,000 in 2015.  If you are not already familiar with our SUP Marathon, take a look at our short film of our  2015 event produced by David James at On The Day Media, which shows how much fun can be had on the day:

2015 Rewind Cycle Challenge fundraising exceeds £45,000

0tude would like to extend a huge thank you to all our dedicated cyclists who with their sponsors and kind supporters have now raised more than £45,000 to help us to continue to support the inspiring work in progress at St Mark's Hospital transforming the treatment of colon cancer. We hope you will enjoy this video record of the event, which was put together by Nicky Brown at Techsec Media.

40tude Cyclists successfully complete the 2015 Rewind Cycle Challenge: Paris to London

Congratulations and thank you to all our wonderful cyclists who took part in our 2015 Rewind Cycle Challenge from 9th to 12th September 2015 - marking the occasion of 40tude's fifth birthday. 

In celebration of all we have achieved in our first five years, Rewind was designed to be a reversal of the route of our very first ride, and so this year the peloton departed from the foot of the Eiffel Tower in Paris, riding up to 450km back to London over three days.

In addition to completing the challenge, our cyclists have been raising money once again to support the inspirational work into the improved treatment of colon cancer ongoing at St. Mark's Hospital in Harrow.  If you would like to make a donation, please visit

Missed out on the ride this year?  If you would be interested in taking part in our 2016 cycle challenge, please do contact Kate at for more details.

40tude's third London SUP Marathon another great success - June 2015

40tude would like to extend a huge thank you to all our wonderful 2015 Stand-Up Paddleboard Marathon participants, volunteers and supporters.  This year some 75 paddlers took part in our third SUP Marathon from Shepperton to Putney on Saturday, 20th June and have so far raised more than £32,000 in funding for the wonderful work undertaken by St Mark's Hospital into the research and treatment of colon cancer. Thank you to all who took part and all those who played their part in helping to make this event another huge success.

40tude announces 2015 Challenges

Join us on our forthcoming challenges in 2015, when we will be celebrating all we have achieved in our first five years.

Registration is now open for both our 'Rewind' Paris to London Cycle Challenge and our 2015 London Stand Up Paddleboarding Marathon.

40tude's London Stand Up Paddleboarding (SUP) Marathon - our third in consecutive years - will be held on Saturday 20th June 2015.  Paddle a marathon distance - 26 miles - from Shepperton to Putney, taking in the sights of the Thames along the way, followed by a celebratory party that same evening.

Our fifth anniversary guided cycle ride from Paris to London takes place from 9th to 12th September 2015.  The distance will be 236 miles over three days or you can pump it up to 3 x 100 mile days. What better way to celebrate our first five years than to ride our first cycle event in reverse, ending up where it all began in London! 

See our Events page for more details on our previous SUP and Cycle Challenges.  Places on both our 2015 events are limited so please do get in touch now if you wish to register.  Email Kate:

40tude Cyclists successfully complete the 2014 Giro Italiano Cycle Challenge - October 2014

Congratulations to the 40tude cyclists who successfully completed an arduous 400km ride from the Italian coast to Florence from 1st to 4th October 2014, taking in the hills, spectacular views and towns and villages of Tuscany along
the way.  

Although the route started on the lapping shores of the Tyrrhenian Sea, anybody expecting a few days of rest and relaxation was going to be sadly disappointed.

With the warm-up ride called off due to extreme thunderstorms, the 38 cyclists set off amid brightening skies, high spirits and anticipation of great riding ahead. Early on Day 1, riders were presented with the immediate question – whether to take on Monte Amiata, a 1700m Giro d’Italia climb up to the ski slopes and the biggest climb of the tour, or take the more sensible route around the mountain. Those who took on the climb told later of a gruelling ride, through dense forest, up steep gradients which finished amid the clouds. For many, it was the single hardest climb they had ever ridden and represented a major personal achievement in itself. The mountain conquered, the road took the riders a further 50 miles and 1000m of climbing between them to their rest for the evening, in Montepulciano.

Day 2 started with an assessment of weary bodies and the cycling options available. Those with fresher legs took on an ambitious challenge to clock 100 miles, around Lake Trasimeno before heading north west towards the evening’s destination of Siena. For everybody now well in the saddle, this was a tremendous day’s cycling through classic Tuscan countryside. For those selecting the less circuitous route there were opportunities to stop and savour one or two of the hilltop towns with cafes tucked away in sleepy squares watching old matrons, broom in hand, sweeping the steps of ancient churches. Arriving into Siena in early evening to the peal of church bells, the team regrouped to again share experiences of their day over a gelato in the main square.

The following morning the peloton headed off again for their final day’s riding, now deep in Chianti country. The farmland of Tuscany had by now given way to pine forests and vineyards but one constant remained: large and demanding hills which must be climbed. The final afternoon sped by through places you’d like to revisit - Lecchi, Grave, Castellina in Chianti, and almost without realising it the riders found themselves in the destination city – Florence.

Everybody had made it, many having achieved more on a bike than they ever had before or ever imagined that they could. Friendships had been forged and memories made, all with a strong sense of purpose and in support of our friends and fellow 40tude cyclists, the medics of St Mark's. 

Thank you to all the participants and their generous supporters who have helped raise vital funds for the research and treatment of colon cancer at St. Mark's Hospital.

Take a look at our short video to get a feel for our 2014 challenge - complete with stunning views of Tuscany!

40tude SUP Marathon raises £38,000 for St Mark's Hospital - August 2014

40tude would like to extend a huge thank you to all our wonderful 2014 Stand-Up Paddleboard Marathon participants, volunteers and supporters.  St Mark's Hospital Foundation has just given us their latest fundraising update - and you have raised £38,000 for the wonderful work undertaken by St Mark's Hospital into the research and treatment of colon cancer. Do take a look at this 3-minute video which was put together by Beth Ward at b&b and shows just what a great day was shared by everyone on a rather blustery mid-June day:

Mo Beshir participates in the 40tude London SUP Marathon - June 2014

At 9.00am on Saturday 14th June 2014, 52 SUP Paddlers gathered at Shepperton Lock on the River Thames ready to embark on the 40tude London SUP Marathon – a 26-mile Stand-Up Paddleboard Marathon Challenge in aid of colon cancer and the fantastic work undertaken at St Mark’s Hospital Foundation into the research and treatment of the disease. One of these participants was Mohamed Beshir who, a year ago, was diagnosed with T3N2 Colon Cancer.  After completing the SUP Marathon Challenge, he shared his story with those he had paddled with during the Marathon Challenge.

"At 36 years old I was otherwise healthy and certainly did not expect to face this terrible disease. I had just married and my wife and I were well on our way to a blissful first year of marriage. But life changed dramatically and instantaneously. I had to stop work and spend my days in hospitals taking in a whole new world, new vocabularies and learning the humility and forbearance needed to withstand the treatment. I started my remission/recovery in February 2014 - and to be able to paddle with all of you for such a distance was a dream come true (some of you might have seen how excited I got during the Marathon!).
  I am not out of the water yet with follow-up blood tests and CT scans scheduled every three months from now on for the next three years. However, I remain positive and as long as I am cancer free I will do my absolute best to raise awareness of Colon Cancer and to enjoy my new sport – SUPing."



Andy Peterson Cycles the Tour of Flanders 'Spring Classic' for 40tude - April 2014

40tude supporter, Andy Peterson, participated in the amateur version of the Tour of Flanders Cycle Race in Belgium on Saturday 5th April.  It took Andy 9 hours to complete this 250km 'Spring Classic' which is raced over cobbles.  Andy has, to date, raised almost £1,200 for 40tude curing colon cancer - thanks mostly to the generosity of his Belgium friends. If you'd like to support him too, then do visit his fundraising page:

SUP Enthusiasts Enjoy Exclusive Access to the River Thames on Boat Race Day - April 2014

Active360 - organisers of 40tude's 2014 Stand-Up Paddleboard Marathon - arranged exclusive access to the River Thames on Boat Race Day, Sunday 6th April.  SUP enthusiasts were out in force for this exclusive SUP practice / training session.  They included a number who have signed up for 40tude's SUP Marathon which is taking place on Saturday 14 June 2014.  The forecast was wrong (again!) and it stayed dry  and wasn't too windy, proving just the right conditions for some great paddle boarding.  Everyone had a lot of fun and really made the most of the day by joining in the party atmosphere after the 2-hour session, until the Boat Race started at 6.15pm - with a clear victory for Oxford.   There are plenty more training / practice sessions being arranged by Active360 in advance of 4tude's 2014 SUP Marathon.  If you're interested in participating, do contact

40tude Secures the Support of Retirement Specialist LV= - March 2014

40tude curing colon cancer is absolutely delighted to have secured the support of retirement specialist LV=.  LV= has launched a new charity initiative which will see the firm donate £10 for every enhanced annuity taken out during 2014.  40tude is one of the organisations that LV is supporting alongside Heart Research UK, Leukaemia CARE, Diabetes UK and Magic of Play Appeal.  By partnering with these charities, LV= is able to broaden the reach of their support to more communities.  LV= will be including details with every acceptance pack, clients just need to nominate one of the charities and send the form back in the pre-paid envelope provided.  If clients don’t nominate a specific charity LV= will split the donation evenly between them all.

Philip Brown, LV= Head of Retirement Propositions said: "Giving something back to worthwhile causes is important to our business, and we are very pleased to be able to support these charities and the great work they do.  We invite our enhanced annuity customers to nominate a charity this is close to their hearts.  Customers remain the central drive to achieving our company values and we are continually striving to ensure these are lived up to."

On the Road to Giro Italiano - March 2014

On Thursday 13 March, 18 brave 40tude supporters donned their Lycra and met at Psycle in Mortimer Street, London W1 to experience firsthand the new fitness workout that is taking London by storm.  With the lights turned low and a series of inspirational tunes pumping out loud, they all worked up quite a sweat under the able instruction of Tameka Small – a Nike athlete and martial arts expert.  Over the course of 45 minutes they spun, clapped, punched and stretched their way to a higher state of physical well being.

For those who have already committed to  taking part in the 2014 Giro Italiano Challenge in October 2014, this was their first opportunity to get the legs pumping and the lungs burning - while sitting alongside those who will be their fellow participants!   It also gave them the chance to reconnect with some past masters of previous challenges.  It was particularly special to share the evening with Drs Michele Marshall and Warren Hyer from St Mark’s Hospital - both of whom were looking dangerously comfortable during the 45-minute Spin.

After all the exertions - and in true 40tude style - there was a post-exercise foray to local bar, Black & Blue, afterwards (and to slightly more familiar surroundings for many!) to catch their breath and connect with friends old and new.

With our grateful thanks to Colin Waggett - of 40tude fame as well as the mastermind behind Psycle - for hosting the evening and for making everyone feel so welcome.


Macquarie Group Foundation Support - January 2014

40tude curing colon cancer is incredibly fortunate to have the backing of some great sponsors – the latest being the Macquarie Group Foundation. Macquarie provides matched funding - up to £15,000 - to charities which Macquarie staff donate to, and 40tude curing colon cancer is absolutely delighted to have secured the continued support of the Macquarie Group Foundation and Macquarie employees during 2014.

Needless to say - we would love to hear from any other Company or Foundation who might be interested in supporting 40tude curing colon cancer.  If you'd like to discuss such opportunities, then please do contact either: Gordon Moore at: or  We'd be delighted to hear from you!

Family raises £2,345 at 40tude Charity Fundraising Evening - September 2013

The family of Les Twigger, who died in June 2013 of colon cancer, held a fundraising and awareness raising evening in his memory on the 13th September 2013 and raised a magnificent £2,345 for 40tude curing colon cancer.  Jenny Haywood and her children - Caron, Sarah, Mark and Marie - organised a night of musical entertainment performed by local Nuneaton artists as well as an auction and a raffle.  40tude has donated 100% of the proceeds to St Mark’s Hospital Foundation for their vital work into funding bowel cancer projects.  The evening also proved to be a great success from an awareness-raising perspective and two families have gone in for screening as a direct result of the efforts of the family - who are all too aware of how crucial it is to look out for symptoms and get in for screening early.  You can find more valuable information by visiting:


Gutless Kayaking Challenge - September / October 2013

In September and October 2013, Justin Hansen successfully kayaked 420 miles from Skipton in North Yorkshire to Bristol while connected to a life support system for 24 hours a day.  In undertaking this massive challenge, he created a new world record for an endurance trip surviving on artificial nutrition and raised a formidable £10,575.66 for St Mark's Hospital Foundation.  This latest achievement followed Justin's first kayaking challenge on the 1st October 2010 when Justin, together with a handful of friends, completed a 240-mile kayak adventure from Manchester to London when they raised £18,159.53 for St Mark's Hospital Foundation.

Why 'gutless'?
Due to Crohn's disease most of Justin's intestines have been removed. He needs at least 12 hours of intravenous nutrition every day to survive. For the Manchester to London trip, Justin was connected to his intravenous feed the entire time - 24 hours every day even whilst paddling. He carried out all his aseptic procedures in a little cabin at the back of a narrow boat.

Keep an eye on for the latest news about Justin's Gutless Kayaking adventures!

Mallorca Team Evening at Sigma Sport, Kingston - Tuesday 4 June 2013

A number of our Mallorca Cycle Challengers joined up for an evening of spanish wine and tapas at the Sigma Sport store in Kingston, kindly hosted by Mark Cooper, on Tuesday 4th June 2013.

PIE guide James Tansley talked us through the 'ups and downs' of the route and both he and Mark Cooper shared their expert knowledge on riding techniques, tips on bikes, clothing and accessories, and some bike maintenance advice. Robin Kennedy, leader of the FLEX research project at St Mark's Hospital (who will also be riding with us in Mallorca), gave the group a brief update on the project's progress. And Gordon Moore announced that 40tude current ambition is to help fund the project to reach the point where the FLEX technique has been trialled in ten humans. Robin Kennedy explained that if the FLEX technique proves successful, the potential consequence is that up to 4,000 people each year in the UK will be able to avoid the need for major colon surgery.

We'd like to thank Mark, James and Robin for their contributions to a very enjoyable and informative evening.

Simon Gabriel and brother Julian prepare to run the South Downs 100-mile Trail Race - June 2013

At 6am on Saturday 15th June 2013, 40tude supporter, Simon Gabriel, started the longest and most arduous run of his life - the South Downs Way 100-mile trail - to raise further funds for 40tude curing colon cancer's FLEX project. He ran alongside brother Julian and was supported by his daughter, Amelia, and her godfather and Simon's other brother, Michael, at various intervals along the way.

Whilst the scenery was absolutely stunning - indeed a pleasure to run through - the terrain and underfoot conditions proved to be quite tough and the wind pretty fierce over those hills!

If you'd like to add to Simon's fantastic fundraising efforts - so far he has raised £1,835 - you can visit his online giving page here.

Huge thanks from the 40tude and St Mark's teams to the adventurous Gabriel clan, and to all those who support them!


Team 40tude curing colon cancer prepares for London's very first SUP Marathon

Our adventurous paddlers have been out in force on the water in training for the 40tude London SUP Marathon on Saturday 22nd June 2013. Click here for more details - and below you can see some photos from some of the training sessions ... And if you think it looks awesome fun (which it is!), you'll be pleased to hear we're running a repeat in June 2014!
Thames Trot 50 Ultra Marathon – February 2013

On Saturday 2nd February 2013, Michael Gabriel, who cycled the 40tude curing colon cancer London to Paris and Provence challenges, ran the Thames Trot 50 ultra marathon with his brothers, Julian and Simon, in support of 40tude curing colon cancer. The race commenced at Iffley in Oxford and was meant to be a picturesque, off-road, 50-mile, fairly flat run along the tow path to Henley. Unfortunately, owing to large parts of the route being under water, rather than cancelling the event the organisers changed the route at the last minute to one which ended up mainly on hilly A and B roads (40+ miles of road with the remainder being fairly impassable off-road tracks), which sadly wasn’t the most pleasurable of routes!

Commenting after the race, Michael said; "40tude challenges are all about having fun and yes, this was a tough run, but we were blessed with glorious winter sunshine and it was a great challenge to have completed. Hopefully it will help with the 40tude fundraising effort and I am now looking forward to getting back on the bike!"

St Mark's Hospital Visit - January 2013

On Tuesday 29th January 2013, over twenty 40tude friends visited St Mark's Hospital for a tour, a talk and a light supper. The evening gave us an insight into what’s going on at the hospital and an understanding of the various specialisms that make up St Mark’s. It was a great opportunity to get a good look behind the scenes and to put our fundraising efforts into perspective. The money we've raised so far has obviously gone a long way towards making FLEX a reality in the not too distant future and transforming the treatment of bowel cancer.

The tour and talks included a detailed explanation of FLEX, a demonstration of virtual colonoscopy, an insight into the mind-blowing technology associated with tissue engineering, a fascinating insight into bowel disorders from a paediatrician's perspective and, finally, the opportunity to talk directly with the doctors and fellow 40tude supporters.
It was a truly inspirational evening. Here is what some of the attendees said afterwards:

"The tour was truly fascinating and we all felt very welcome. I think we all knew that the St Mark's team were a very talented group - but the scope and scale of what they are working on was mind blowing."

"It really helped to bring my understanding full circle. I left feeling very humbled by the experience. I am really proud to be a part of this!"

"It was really quite inspirational - and so nice to meet so many lovely people and see what goes on behind the scenes... quite an eye opener..."

If you missed this opportunity but would like to be invited to a future visit to St Mark's Hospital, please contact:

Annapurna Trek - December 2012

On 15th December 2012, 40tude supporter Brian Kilpatrick set off to tackle The Annapurna Circuit, a high altitude trek in the mountains in the Himalayas. He trekked for 18 days, sleeping in sub-zero temperatures and reaching an altitude of above 5000m. Why? To support 40tude FLEX project currently underway at St Mark's Hospital of course!

Brian has raised over £5000 for 40tude. Amazing! If you would like to support Brian, please visit: His trip, organised by 'Exodus', is entirely self-funded, so every penny you give directly supports the FLEX project.

(Map from Exodus trip notes)
40tude curing colon cancer meets Boden - November 2012

Many thanks to Susan Cartwright for hosting a Boden Party at her home in Hampshire on behalf of 
40tude curing colon cancer in November 2012.

Boden Parties allow customers to see the new Season's 
range and also to 'try on' before purchasing (for the uninitiated, Boden is a mail order clothing business!). The event was well attended with about 40 customers, many who bought on the night,
encouraged by the charitable status of the party.  £250 was raised fo40tude

Susan Cartwright and Annie Donnelly (customer)
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