Professor Wendy Atkin, OBE - bowel cancer screening pioneer

The world has recently lost a true pioneer of bowel cancer screening: Professor Wendy Atkin, OBE.

Professor Atkin developed the flexible sigmoidoscopy, which uses a flexible tube and camera to enable examination of the lower (sigmoid) colon and the removal at the same time of any polyps discovered - a procedure which soon became part of the NHS screening programme.

The Times newspaper reports that “In an interview with Imperial Magazine last year Atkin spoke about how early detection of bowel cancer was far more cost-effective than treatment, and how there was still much more research to be done. “The fact remains, many people who develop bowel cancer, many of those who die from it, do not need to,” she said. “Bowel cancer can be prevented. The more effective, and the more efficient our screening programmes, the more people can be saved.”

You can read more about Professor Atkin’s life and outstanding contribution to colon cancer detection in her obituary in The Times at:

Colon cancer screening in England to start at age 50

We're delighted that the start age for colon cancer screening in England is being lowered - to 50 years of age.

Announcing the government's recent change in policy, the Times newspaper reported that Public Health England said "evidence showed that screening people at a younger age would allow more bowel cancers to be picked up at an earlier stage."

For more about this step change please go to:

40tude recommends that you are screened regularly for colon cancer as early as possible, ideally from your mid-40s. Heightened awareness of colon cancer is essential, particularly from the age of 45, and any abdominal symptoms or change in bowel habit should be discussed immediately with your doctor, whatever your age.

Gav's Paddle: the 40tude SUP Marathon 2018 a great success

40tude's Stand Up Paddleboard Marathon was another huge success this year.  On Saturday 16th June more than 90 people took to their boards to paddle a marathon distance - 26 miles of the River Thames between Kingston and Putney, this year in memory of inspirational 40tude supporter Gavin Murray.  By taking part in 'Gav's Paddle' his amazing friends and family have helped raise awareness of the importance of getting screened early for colon cancer, in addition to raising more than £95,000 to help 40tude continue to fund pioneering research targeted at improving the early diagnosis and treatment of this preventable type of cancer.

Read all about it here!

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April is National Bower Cancer Awareness month

We're delighted that April is National Bower Cancer Awareness month.  This annual event has been created to increase awareness of bowel cancer and it symptoms, and to raise funds to help treat this very preventable type of cancer - just as 40tude is working hard to do.   

To find out more about this national campaign please see:

Registration is open for 40tude's 2018 Cycle Challenge: in Sardinia!

We're excited to announce that registration for 40tude's 2018 Cycle Challenge is now open! 
Over three and a half days from Wednesday 26th to Sunday 30th September 2018 we'll be heading to the island of Sardinia to bask in the sunshine, glory in the hills and luxuriate in the Mediterranean.

The Tour will follow the usual successful formula of three route options a day, each of different difficulties, guided riding, support vehicles, medics, transport of bikes to Sardinia and back, a minimum of three food and drink stops a day, post ride food, excellent evening meals and accommodation along the way, finish celebrations, and, of course amazing cycling in a fantastic peloton of 40tuders.

Sardinia is the second largest island in the Mediterranean. With over 13% of the island classified as mountainous and almost 70% of it classified as hilly, you will need to get your hill climbing legs ready for this lumpy ride.

40TUDE NEEDS YOU!  We would really appreciate your support in helping us to grow our peloton in 2018 by actively encouraging someone else to join this ride with you. Please do take a moment to share the details of Sardinia 2018 with your friends, family and colleagues and let them know how enjoyable a 40tude cycle challenge can be. It’s vital that we have the opportunity to promote our message, advocating screening, more widely. One of our objectives in 2018 is to ensure that at least 25% of the participants on our events are new to 40tude.

To find out more and to book your place on this tour please follow the link below. Registration this year is direct with pie, our specialist cycle event partner, via their website where you can find more details about this ride and the registration form for Sardinia 2018.  

We look forward to cycling with you in Sardinia.

40tude Expedition Team reaches summit ridge of Mount Toubkal

Congratulations to all those who bravely took part recently in 40tude's new mountaineering challenge:  a winter ascent of Mount Toubkal, Northern Africa’s highest mountain.  

A team of 26 novice mountaineers took up the challenge to trek to Toubkal in the beautiful snow-covered High Atlas Mountains, overcoming the effects of the high altitude and learning to use ice axes and crampons for this challenging 3-day winter expedition.  Led by our event partner Far Frontiers Expeditions Ltd, the team battled deep snow and bitter winds to reach the summit ridge of Mount Toubkal on the morning of Saturday 3rd February, at a height of 4,100 metres.

This new challenge for 40tude has helped to raise both awareness of colon cancer and the importance of getting screened for this type of cancer - as well as vital funds to enable 40tude to continue to support inspirational research programmes targeted at the early detection and treatment of colon cancer.  We're delighted that £67,000 has been raised so far as a result of the expedition team's amazing efforts.   

Many congratulations and thank you to all who took part!  

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Cabbage Patch 10 run for 40tude

Congratulations to Toni Ashby, who in October ran the Cabbage Patch 10 in memory of her friend Gavin Murray - who was also a great friend of 40tude - in her first ever race having only recently taking up running. 

Says Toni, “I'm not (or wasn't) much of a runner but have always been amazed at the determination shown by others when they take part in the Marathon.  My dad first ran the Marathon when he was 50 and this was a very proud day for our family.  This year, I took the children to watch my good friend Ian complete his first marathon in a brilliant time, and that day I decided it was time I participated rather than watched.”  

"I applied for a place in the Marathon ballot and have been increasing my running distance over the last few months.  I was absolutely gutted when I didn't get a place for 2018 because I wanted to fund-raise for a charity that means a lot to a special family in our community."

The Cabbage Patch 10 was only planned to be a milestone race in Toni's training but she kindly decided to fund-raise via this race instead.  So far she has raised more than £3,300 for 40tude – thank you Toni! If you would like to sponsor Toni please go to her fundraising page at:

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Congratulations to all our cyclists on completing our 2017 Cycle Challenge!

Congratulations to all our amazing cyclists who have recently completed our seventh annual Cycle Challenge in Portugal, three and a half days of riding in scorching heat!

This year our peloton crossed the width of Portugal , starting near the border with Spain and finishing at Sagres, Europe’s most south westerly point.  From the rolling hills close to the border, we rode down to the hills and valleys and into Vilamoura. From here we headed back up into the hills to the spa town of Monchique and the region’s highest climb, and then ride to Europe's most south-westerly point, Sagres. Our route was based around the Volta ao Algarve and offered the opportunity to take on the mighty Foia and Alto do Malhão climbs.

Well done and thank you to everyone for all their incredible efforts on this 40tude fundraising challenge, helping us to continue to support inspiring projects to transform the early diagnosis and treatment of colon cancer, saving lives.  

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Our 2017 Cycle Challenge is underway

It's Day 3 of our seventh annual Cycle Challenge - this year we're crossing the width of Portugal, starting near the border with Spain and finishing at Sagres, Europe’s most south westerly point.  Based on the Volta ao Algarve, our route yesterday took on the mighty Alto do Malhão, with Foia yet to come.

Today our cyclists have entered with their usual wonderful spirit into our new 'Ride in Pink' Day: a celebration of the many lady riders in the peloton this year and an important reminder also that colon cancer affects women as well as men.  Well done everyone!

 Today our cyclists have entered with their usual wonderful spirit into our new 'Ride in Pink' Day: a celebration of the many lady riders in the peloton this year and an important reminder also that colon cancer affects women as well as men.  Well done everyone, and keep going!

The film of our 2017 London SUP Marathon is now available to view!

Our 2017 London SUP Marathon was another great success on Saturday 10th June.  Some 50 paddlers braved gusty winds and scorching sunshine while paddling a marathon distance - 26 miles - of the River Thames, raising awareness and funds to help cure colon cancer along the way.  Thanks to the efforts of all those involved more than £20,000 has been raised so far, to help 40tude continue to support pioneering research projects targeted at the early diagnosis and treatment of colon cancer.

To learn more about this fantastic event please watch our film created for 40tude by Nicky Brown at Techsec Media. 

40tude's 2017 London Stand Up Paddleboard Marathon another great success!

Thank you to all those who took part in our fifth London Stand Up Paddleboard (SUP) Marathon on Saturday, 10th June 2017.

More than 50 paddlers successfully completed this year's SUP Marathon - a long distance mass paddle over 26 miles on the River Thames from Shepperton to Putney.  This year our paddlers overcame gusty winds and blistering sun along the course and helped to raise vital awareness and funds to help cure colon cancer.

Once again we'd like to thank our event partners, SUP specialist company Active360 and all our sponsors and supporters for their help in making this event a great success, in particular Gino's Cafe at Cowey Sale park in Walton, The Bell Inn at Hampton, Kingston Rowing Club, Brentford FC Community Sports Trust and Imperial College Boat Club. We owe our incredible volunteers and supporters a huge thank you also for their help once again throughout the day. A fantastic achievement - well done everyone!

Registration for our 2017 SUP Marathon is now open!

We're excited to announce that registration for the 2017 40tude London Stand-Up Paddleboard Marathon is now open! 
Please come and join us on Saturday 10th June 2017 for our fifth annual 40tude London SUP Marathon. It's sure to be another fantastic adventure where great memories and new friends will be made, while raising vital funds to help cure colon cancer.
The 40tude London SUP Marathon is a long distance (approximately 26 miles) mass paddle on the River Thames from Shepperton to Putney. The course combines tidal and non-tidal sections of the river passing through three locks and under 14 bridges while taking in some of the river’s most picturesque sights, including Hampton Court, Syon House, Kew Gardens, Ham House and Richmond Hill. At the end of the day, we’ll celebrate our achievements with a party at the finish in Putney.

This year we’re offering registered teams the chance to race Red Paddle Co's four-person Dragon boards on the last stretch of the marathon from Hammersmith to Putney. Each Dragon board team will, we hope, include also a representative from St. Mark’s Hospital, whose inspiring projects you will be helping to support by taking part in this event. Dragon board racers are limited to four teams so act now to secure your place!

For more details about this fantastic 40tude challenge please see our Events page.